NORVAN
INTELLIGENCE IN MOTION
NorMap Architecture Report
December 17, 2025
NorY Architecture Engine

Intelligence Infrastructure Master Blueprint

Maslow MCC Group — Complete Architecture & Pricing Framework

23
Total Tools
17
IR Tools
6
MCC Tools
310%
IR ROI Y1
8
Mo Payback
IR Consulting
17 Tools • 4 Layers
Build Cost RM 120,000
Monthly SaaS RM 8,500
Year 1 Total RM 222,000
Marketing/MCC
6 Tools
Build Cost RM 45,000
Monthly SaaS RM 3,500
Year 1 Total RM 87,000
Combined
23 Tools Total
Build Cost RM 165,000
Monthly SaaS RM 12,000
Year 1 Total RM 309,000

The Architecture Decision

Maslow MCC faces a fundamental choice: continue waiting for Marketing to deliver (Centralized) or build autonomous intelligence infrastructure (Autonomous). The recommended path is Hybrid — each department gets capability while maintaining group coherence.

NorFront
Client Interface
4 tools
NorCore
Operations
4 tools
NorScale
Growth & Revenue
4 tools
NorBack
Intelligence
5 tools

Choose Your Path

Three scenarios, three different futures. Select wisely.

HIGH RISK

Scenario A

Centralized
Marketing controls all
RM 45,000
Build Cost
RM 3,500/mo
RM 87,000
Year 1 Total
Control 🔴 Marketing controls your pipeline
Speed 🔴 Dependent on Marketing bandwidth
Quality 🔴 82% rejection continues
Cost 🟢 Lower (shared)
IR Independence
NorGuru Revenue
Knowledge Capture
Client Service Automation
Perpetuates the problem
❌ NOT RECOMMENDED
MEDIUM RISK

Scenario B

Autonomous
Each BU independent
RM 165,000
Build Cost
RM 12,000/mo
RM 309,000
Year 1 Total
Control 🟢 Full control per BU
Speed 🟢 Each BU moves at own pace
Quality 🟢 BU-specific optimization
Cost 🔴 Higher (duplicated)
IR Independence
NorGuru Revenue
Group Intelligence
Knowledge Capture
No coordination overhead
⚠️ VIABLE — Suboptimal
★ RECOMMENDED
LOW RISK

Scenario C

Hybrid
Independent + Coordinated
RM 412,000
Build Cost
RM 30,000/mo
RM 772,000
Year 1 Total
Control 🟢 BU independence + coordination
Speed 🟢 Parallel implementation
Quality 🟢 Best of both worlds
Cost 🟡 Highest but justified
IR Independence
NorGuru Revenue
Group Intelligence
Knowledge Capture
Best long-term value
✅ OPTIMAL CHOICE

Scenario Comparison Matrix

Factor A: Centralized B: Autonomous C: Hybrid ⭐
Build Cost RM 45,000 RM 165,000 RM 412,000
Monthly SaaS RM 3,500 RM 12,000 RM 30,000
Year 1 Total RM 87,000 RM 309,000 RM 772,000
IR Independence ❌ None ✅ Full ✅ Full
NorGuru Revenue ❌ No ✅ Yes ✅ Yes
Group Intelligence ❌ No ❌ No ✅ Yes
Risk Level High Medium Low

Hybrid Investment Breakdown

Build Costs

IR Full Stack
17 tools across 4 layers
RM 120,000
MCC Light Stack
6 marketing tools
RM 45,000
Group Layer
Unified intelligence
RM 50,000
Integration
Cross-system connectivity
RM 25,000
Governance
Security & compliance
RM 12,000
Total Build RM 412,000

Monthly SaaS

IR Full Stack
All 17 tools
RM 8,500/mo
MCC Light Stack
All 6 tools
RM 3,500/mo
Group Layer
Shared services
RM 3,500/mo
Integration
Ongoing sync
RM 2,500/mo
Governance
Monitoring & compliance
RM 2,000/mo
Total Monthly RM 30,000
Year 1 Total Investment (Hybrid)
RM 772,000
RM 412K build + (RM 30K × 12 months)

IR Consulting Tools

17 tools across 4 architectural layers

RM 120,000
Build + RM 8,500/mo

IR Pricing: Full vs Light Versions

Layer Tools Build (Full) SaaS (Full) Build (Light) SaaS (Light)
NorFront 4 RM 50,000 RM 4,100 RM 27,000 RM 2,300
NorCore 4 RM 45,000 RM 2,900 RM 23,000 RM 1,550
NorScale 4 RM 78,000 RM 5,700 RM 45,000 RM 3,400
NorBack 5 RM 57,000 RM 3,600 RM 29,000 RM 1,900
TOTAL 17 RM 230,000 RM 16,300 RM 124,000 RM 9,150
With Norvan Optimization RM 120,000 RM 8,500 —
Layer 1: NorFront
Client Interface — 4 tools
RM 50,000
+ RM 4,100/mo
1
NorBot
AI Client Assistant
RM 15,000 build
RM 1,200/mo
🔴 Critical
What it does:
  • • Answers client questions instantly (24/7)
  • • Handles FAQ (50+ common IR queries)
  • • Escalates complex issues to consultants
  • • Schedules meetings automatically
  • • Sends document reminders
Key metrics:
  • • Response time: Instant (vs 4-24 hours)
  • • Availability: 24/7/365
  • • Capacity: Unlimited concurrent
  • • Languages: EN, MY, ZH
Impact: 70% reduction in admin time, 24/7 availability, freed consultant time for billable work
2
NorVoice
Voice AI Phone Handling
RM 12,000 build
RM 1,000/mo
🟡 High
What it does:
  • • AI-powered phone answering
  • • Call screening and routing
  • • Appointment scheduling by voice
  • • After-hours message taking
  • • Call transcription and logging
Key metrics:
  • • Answer rate: 100% (vs missed calls)
  • • Response time: First ring
  • • Capacity: Unlimited concurrent calls
Impact: Zero missed calls, professional phone presence 24/7, call records for compliance
3
NorPortal
Client Self-Service Dashboard
RM 18,000 build
RM 1,500/mo
🟡 High
What it does:
  • • Client dashboard with case status
  • • Document upload/download
  • • Invoice and payment history
  • • Communication log
  • • Self-service reporting
Key metrics:
  • • Client login rate: 60%+
  • • Support ticket reduction: 40%
  • • Document handling: Automated
Impact: Reduced "status check" calls, professional client experience, audit trail for compliance
4
NorBook
Appointment Booking
RM 5,000 build
RM 400/mo
🟢 Medium
What it does:
  • • Online appointment scheduling
  • • Calendar sync with consultants
  • • Automated reminders
  • • Rescheduling self-service
Key metrics:
  • • Scheduling time: 30 sec (vs 5-10 min)
  • • No-show reduction: 30%
  • • Admin time saved: 5 hrs/week
Impact: Eliminates back-and-forth scheduling, reduces no-shows with reminders
Layer 2: NorCore
Business Operations — 4 tools
RM 45,000
+ RM 2,900/mo
5
NorCRM
Client Relationship Management
RM 12,000 build
RM 800/mo
🔴 Critical
Full client database, interaction history, pipeline tracking, renewal management, task and follow-up system.
Impact: No lost information, clear pipeline visibility, automated renewal reminders
6
NorFlow
Workflow Automation Engine
RM 15,000 build
RM 1,000/mo
🟡 High
Automated workflow triggers, task assignment rules, deadline management, escalation protocols, integration hub.
Impact: 60% manual steps eliminated, 100% process consistency, 80% error reduction
7
NorDOSC
Document Automation System
RM 10,000 build
RM 600/mo
🟡 High
Template-based document generation, auto-fill client data, version control, e-signature integration, document tracking.
Impact: 80% faster document creation, near-zero error rate, 50+ template library
8
NorTime
Time Tracking & Billing Capture
RM 8,000 build
RM 500/mo
🔴 Critical
Automatic time tracking, activity logging, billable vs non-billable separation, out-of-scope flagging, utilization reporting.
Impact: Captures the 40% unbilled work = RM 1.2M/year potential recovery
Layer 3: NorScale
Growth & Revenue — 4 tools
RM 78,000
+ RM 5,700/mo
9
NorGuru ⭐ TOP PRIORITY
AI Desk Service — New Revenue Stream
RM 25,000 build
RM 2,000/mo
🔴 Critical
What it does:
  • • AI-powered IR advisory service
  • • Trained on 26 years of IR expertise
  • • Answers IR questions via chat
  • • Provides guidance documents
  • • Escalates complex issues to humans
Revenue Model:
  • • Price: RM 3,000/month per client
  • • Target: 20 clients = RM 720K/year
  • • Current: 2 clients = RM 72K/year
  • • Opportunity: RM 648K/year
Why this matters: Monetizes rejected Marketing leads (82%), creates entry-point for full consulting, 100% automatable, infinite scalability. Zero consultant time required.
10
NorTrain
Knowledge Capture & Training
RM 20,000 build
RM 1,500/mo
🔴 Critical
Knowledge capture from consultants, training content generation, new hire onboarding system, skill assessment, certification tracking.
Impact: Knowledge at risk: 80% → 20%, onboarding time: 18 months → 3 months
11
NorCoach
AI Coaching for Clients
RM 18,000 build
RM 1,200/mo
🟡 High
AI coaching for client HR teams, guided implementation support, best practice recommendations, progress tracking.
Impact: Higher engagement, continuous value demonstration, 15%+ retention improvement
12
NorLead
Autonomous Lead Generation
RM 15,000 build
RM 1,000/mo
🟡 High
Autonomous lead generation, content distribution, lead scoring, qualification automation, CRM integration.
Impact: Breaks Marketing dependency, controlled lead quality, predictable pipeline
Layer 4: NorBack
Analytics & Intelligence — 5 tools
RM 57,000
+ RM 3,600/mo
# Tool Purpose Build Monthly Priority
13 NorScan Client health intelligence, churn prediction, risk alerts RM 15,000 RM 1,000 🟡 High
14 NorSense Pattern detection, trend identification, anomaly alerts RM 12,000 RM 800 🟢 Medium
15 NorData Centralized data warehouse, cross-system integration RM 10,000 RM 600 🟡 High
16 NorAudit Compliance monitoring, regulation tracking, audit prep RM 8,000 RM 500 🟢 Medium
17 NorOne Unified executive dashboard, cross-system visibility RM 12,000 RM 700 🟡 High

Marketing/MCC Tools

6 tools for content & lead generation

RM 45,000
Build + RM 3,500/mo
# Tool Purpose Build Monthly Priority
1 NorCast Multi-channel content distribution, social scheduling, email deployment RM 12,000 RM 800 🔴 Critical
2 NorGen AI content creation, blog posts, social copy, email templates RM 15,000 RM 1,000 🔴 Critical
3 NorWave Campaign workflow automation, A/B testing, drip sequences RM 10,000 RM 600 🟡 High
4 NorLead Lead capture optimization, landing pages, qualification workflows RM 15,000 RM 1,000 🔴 Critical
5 NorBrand Brand asset library, template management, guidelines enforcement RM 8,000 RM 500 🟢 Medium
6 NorData Marketing analytics dashboard, channel attribution, ROI tracking RM 10,000 RM 600 🟡 High
Total MCC Stack RM 70,000 RM 4,500
With Norvan Optimization RM 45,000 RM 3,500

IBU Commercialization Model

Maslow-Norvan Intelligence Business Unit

Internal Pricing (Maslow BUs)

Maslow departments get Norvan systems at IBU rates (48% discount)

IR Full Stack Build RM 230,000
IBU Price RM 120,000
Saves RM 110,000
IR Monthly SaaS RM 16,300
IBU Price RM 8,500/mo
Saves RM 7,800/mo
MCC Build RM 70,000
IBU Price RM 45,000
Saves RM 25,000

External Resale Model

When Maslow resells to external clients

Essential
SME
RM 15K
+ RM 1.5K/mo
Professional
Mid-market
RM 35K
+ RM 3K/mo
Enterprise
Corporate
RM 75K
+ RM 6K/mo
Revenue Split
60%
Maslow Keeps
40%
Norvan Receives

Example: NorGuru Resale (10 External Clients)

Client Pays
RM 45K setup
+ RM 4K/mo each
10 Clients Total
RM 450K setup
+ RM 480K/yr monthly
Maslow Year 1 (60%)
RM 558,000
(RM 270K + RM 288K)
Norvan Year 1 (40%)
RM 372,000
(RM 180K + RM 192K)
Benefits for Maslow:
  • • Below-market pricing for internal deployment
  • • New revenue stream from resale
  • • Technology leadership position
  • • Capability without building in-house
Benefits for Norvan:
  • • Embedded distribution partner
  • • Recurring revenue through resale
  • • Proof points for market
  • • Malaysian market presence

ROI Projection

IR Consulting ROI
Investment: RM 222,000 (Year 1)
Return Source Year 1 Year 2 Year 3
NorGuru Revenue RM 360K RM 720K RM 900K
Unbilled Recovery RM 400K RM 800K RM 1,000K
Efficiency Savings RM 150K RM 200K RM 250K
Total Return RM 910K RM 1,720K RM 2,150K
310%
Year 1 ROI
RM 910K
Year 1 Return
RM 2.15M
Year 3 Return
MCC ROI
Investment: RM 87,000 (Year 1)
Return Source Year 1 Year 2 Year 3
Lead Quality Improvement RM 100K RM 200K RM 300K
Efficiency Savings RM 50K RM 75K RM 100K
Total Return RM 150K RM 275K RM 400K
72%
Year 1 ROI
RM 150K
Year 1 Return
RM 400K
Year 3 Return

Combined Hybrid ROI

Total Investment: RM 772,000 (Year 1)

Return Source Year 1 Year 2 Year 3
IR Returns RM 910,000 RM 1,720,000 RM 2,150,000
MCC Returns RM 150,000 RM 275,000 RM 400,000
Synergy Value RM 100,000 RM 250,000 RM 400,000
Total Return RM 1,160,000 RM 2,245,000 RM 2,950,000
50%
Year 1 ROI
RM 1.16M
Year 1 Return
RM 2.95M
Year 3 Return
8 mo
Payback Period

Risk Analysis

Implementation Risks

Scope Creep
Mitigation: Fixed-price contracts
Medium High Impact
Integration Delays
Mitigation: Phased approach
Medium Med Impact
User Adoption
Mitigation: Training program
Medium High Impact
Data Quality
Mitigation: Data cleanup phase
High Med Impact

Operational Risks

System Downtime
Mitigation: SLA guarantees
Low High Impact
AI Accuracy
Mitigation: Human oversight
Medium Med Impact
Security Breach
Mitigation: Enterprise security
Low High Impact
Vendor Dependency
Mitigation: Knowledge transfer
Medium Med Impact

Risk by Scenario

Risk Factor A: Centralized B: Autonomous C: Hybrid
Single Point of Failure HIGH MEDIUM LOW
Coordination Failure LOW HIGH MEDIUM
Investment Loss LOW MEDIUM MEDIUM
Opportunity Cost HIGH MEDIUM LOW

Implementation Timeline

24-week phased deployment for optimal adoption

PHASE 1: FOUNDATION
Weeks 1-8
IR Deliverables:
  • • NorCRM — Client management
  • • NorTime — Time tracking
  • • NorBot — AI assistant
MCC Deliverables:
  • • NorLead — Lead gen
  • • NorGen — Content AI
Target Recovery:
RM 200K+
PHASE 2: EXPANSION
Weeks 9-16
IR Deliverables:
  • • NorGuru — AI Desk Service ⭐
  • • NorTrain — Knowledge capture
  • • NorPortal — Client portal
MCC Deliverables:
  • • NorCast — Distribution
  • • NorWave — Campaigns
  • • NorBrand — Assets
Target Recovery:
RM 500K+
PHASE 3: INTELLIGENCE
Weeks 17-24
IR Deliverables:
  • • NorScan — Health intelligence
  • • NorSense — Pattern detection
  • • NorOne — Unified dashboard
  • • Remaining tools...
Group Layer:
  • • Unified dashboard
  • • Cross-BU analytics
  • • Governance setup
Target Recovery:
RM 1M+

Decision Framework

If Maslow Chooses A (Centralized)
What IR Gets:
  • • Nothing
  • • Continued Marketing dependency
  • • No NorGuru revenue
  • • No knowledge capture
  • • Status quo perpetuated
Recommendation: IR should implement independently if group chooses A.
If Maslow Chooses B (Autonomous)
What IR Gets:
  • ✅ Full tool stack
  • ✅ Complete independence
  • ✅ NorGuru revenue stream
  • ✅ Knowledge immortality
  • ✅ 310% ROI Year 1
Recommendation: Viable. Proceed with IR implementation.
If Maslow Chooses C (Hybrid) ⭐
What IR Gets:
  • ✅ Full tool stack
  • ✅ Group-level intelligence
  • ✅ Shared infrastructure efficiency
  • ✅ Cross-BU insights
  • ✅ Best support structure
Recommendation: OPTIMAL. Maximum value, minimum risk.

Timeline to Decision

Decision Timeline

18
Dec 18
Architecture presentation
20
Dec 20
Decision meeting
23
Dec 23
Contract negotiation
27
Dec 27
Agreement signed
6
Jan 6
Phase 1 Kickoff 🚀

Documentation Required

Document Purpose Owner
IBU Partnership Agreement Legal framework Norvan + Maslow
Technical Specifications Build requirements Norvan
Data Migration Plan Existing data handling Joint
Training Plan User adoption Norvan
SLA Document Service commitments Norvan

Ready to Build Your Intelligence Infrastructure?

23 tools. 3 scenarios. One decision that changes everything.

NORVAN
Intelligence in Motion
norvan.io
NorMap Master Architecture Report | Generated December 17, 2025 | Confidential