NorX Intelligence Engine
Dimensional Diagnostic Report

Maslow IR Consulting

Business Intelligence Assessment | December 2025

Report Classification
Internal Discussion
Pre-Client Presentation
0 /100

Dimensional Health Score

⚠️ Transformation Required

2025 Performance

Annual Revenue RM 3.004M
Target Achievement 97%
YoY Growth +22%
Annual Bleeding RM 2.18M

Executive Diagnosis

"IR has the skills. IR has the reputation. IR doesn't have the infrastructure."

● 26 years expertise, strong reputation
● 40% of work delivered FREE
● 80% knowledge in heads, not systems
● 82% Marketing leads rejected

Dimensional Analysis

Revenue
75
Strong

Revenue Performance

• RM 3.004M annual revenue

• 97% target achievement

• +22% YoY growth

• 5.03% A/R (healthy)

Leads
25
Critical

Lead Acquisition — CRITICAL

• 82% Marketing leads rejected

• RM 0 revenue from Marketing (2024)

• 52% pipeline value lost

• Dependent on broken channel

Knowledge
20
Critical

Knowledge — CRITICAL

• 80% expertise in heads

• 20% in documented systems

• 12-18 months to train replacement

• HRIR Online 70% complete

Operations
35
Weak

Operations — WEAK

• 40% work unbilled

• 12% automation level

• 80% capacity ceiling

• Linear growth model only

Retention
55
Moderate

Retention — MODERATE

• 50-75% retention rate

• 61% manual renewal rate

• No early warning system

• Churn mostly external causes

Financial Intelligence

2025 Revenue Trajectory

Q1-Q2 Pattern
Below Target
Q3-Q4 Pattern
Strong Finish

Revenue Stream Mix

Desk Service at 2% = Untapped opportunity

Lead Acquisition Crisis

Conversion Rate by Source

The 82% Rejection Problem

82%
Leads Rejected
Marketing sends wrong profile
Wrong target profile (too small)
Budget mismatch (want cheap)
Timing mismatch (not urgent)
Scope mismatch (want piece-meal)
Result: RM 0 revenue from Marketing in 2024

Pipeline Value Flow

RM 5.45M
Total Lead Value
54 leads generated
RM 1.87M
Secured
34% captured
RM 978K
Pending
18% in pipeline
RM 2.60M
Lost/Rejected
48% leaked 🚨

The 5 Bleeding Points

Where RM 2.18M+ disappears annually

1

40% of Work is FREE

Out-of-scope work absorbed without capture. Quick consultations, email support, document reviews — all free.

No time tracking No scope management Culture of "just helping"
RM 1.2M
/year leaked
2

One Resignation = Catastrophe

80-100% expertise in consultant heads. No knowledge system = no institutional memory.

No knowledge capture No case library 12-18 month recovery
RM 1-2M
at risk per senior
3

Marketing Gives You Nothing

82% leads rejected. Zero revenue from Marketing in 2024. Pipeline depends on broken channel.

Wrong target profile No feedback loop No qualification criteria
RM 260K+
/year in lost pipeline
4

Can't Grow Without Hiring

80% capacity ceiling. Every new client = more consultant time. Linear, expensive growth.

No automation No AI assistance No self-service
RM 150-200K
per senior hire/year
5

Clients Leave Silently

50-75% retention with no early warning. By the time IR knows, it's too late to intervene.

No health scoring No usage monitoring Reactive only
RM 200-400K
/year preventable churn
Total Annual Value Leakage
RM 0
73% of current revenue bleeding away
This is not a performance problem. This is an architecture problem.

Hidden Opportunity: NorGuru

Transform rejected leads into revenue stream

The Rejected Lead Problem

Why 82% Rejected:
  • • Not ready for full consulting (too small)
  • • Can't afford RM 50-150K retainer
  • • Need quick answers, not full service
  • • Budget-conscious but still need help
NorGuru Solution:
  • • AI-Powered IR Desk Service
  • • RM 3,000/month subscription
  • • 24/7 AI trained on IR expertise
  • • 0 consultant hours required

NorGuru Revenue Model

Current Desk Service
2 clients
RM 72K/year
With NorGuru
20+ clients
RM 720K/year
Unrealized Annual Value
RM 648,000

Transformation Roadmap

P1

Phase 1: Stop the Bleeding

Days 0-90

Target: RM 200K+
recovered value
Implement time tracking system
Launch NorGuru pilot (5 clients)
Install basic CRM
Begin knowledge documentation
P2

Phase 2: Build Foundation

Days 90-180

Target: RM 500K+
recovered value
Scale NorGuru to 15 clients
Deploy NorBot for client queries
Complete HRIR Online
Launch NorTrain knowledge capture
P3

Phase 3: Scale & Optimize

Days 180-365

Target: RM 1M+
recovered value
NorGuru at 20+ clients (RM 720K)
Full NorScan deployment
NorLead autonomous generation
80% efficiency gain achieved
P4

Phase 4: Mature Operations

Year 2+

Target: RM 4.5M+
total revenue
60%+
Automation
<20%
Knowledge Risk
720K+
NorGuru Revenue
∞
Scalability

Return on Investment

Transformation Equation

Current State
Revenue RM 3.0M
Bleeding - RM 2.18M
Net Effective Value RM 0.82M
With Norvan Systems
Base Revenue RM 3.0M
+ NorGuru New + RM 720K
+ Recovered Unbilled + RM 1.2M
+ Pipeline Recovered + RM 260K
Net Effective Value RM 5.18M

Investment Returns

Expected ROI
6-10x
within 24 months
RM 910K
Year 1 Return
310%
Year 1 ROI
Prognosis

Highly recoverable. IR has the hardest asset to build (expertise and reputation). The missing piece is infrastructure — which Norvan provides.

Ready for Dimensional Transformation?

This diagnostic reveals RM 2.18M in annual bleeding and 6-10x ROI potential. The next step is NorY Architecture Blueprint — your custom intelligence framework.

View NorY Blueprint Schedule Discussion